Bridge the Gap With Your
Customers Living in a Digital World
Collecting data about your customers is at the very heart of what we do as marketers, it’s our job to first identify and understand your customer’s entire journey from first touch to last-touch conversion or lack thereof, then report back strategies and recommendations to optimize your online performance.
Your Customer Visits are Your Single Greatest Asset
Why not use a data driven strategy and understand your shoppers behavioral and categorical tendencies while driving greater shopper acquisition, retention and sales.
Marketing and Advertising Strategy
The power to reach shoppers when and where they are most likely to engage.
Predictive Targeted Marketing
Targeted marketing gives you the ability to segment and target only the individual profiles, categories and behaviors that match your business objectives driving superior reach, relevance and results. With direct access to hundreds of millions of online shoppers who live in a predictive digital world where leading brands anticipate what shoppers want, say or buy in real time to crate shopper experiences that drive growth, isn’t it time your marketing did the same?
Choose the Marketing Tools
to Achieve the Best Results for You.
Website Retargeting with Display Ads
Retargeting in online advertising keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%, Retargeting aims at bringing those visitors back to your site for further engagement. Retargeting works by “following” site visitors and displaying retargeting ads to them as they visit other websites.
Geo-Targeting detects a website visitor’s location to serve location-based content or advertisements. Geo-targeting uses uses artificial intelligence (AI) to identify, target and reach your ideal audience through first and third party data segmentation. It also matches the in-market behavioral and categorical tendencies of customers to display relevant ads to them. Because this form of online advertising helps optimize and improve the cost-effectiveness of a marketing campaign, you’re encouraged to select and customize a series of ideal customer demographics for best campaign.
Search (PPC - Adwords®)
Once your SEO is optimized this is a recommended “always on” key performance driver. Search also uses AI when a search is conducted online, your ad is eligible to appear based on the similarity of your search to the consumers search term, as well as your keyword match types, such as a competitor name or search terms used to match your ad to sites in the network that are related to your ads.
Social Media Advertising
Social Advertising is an inherent necessity as the e-commerce industry continues its reign of retail-prominence. Social advertising along isn’t a sufficient stand along solution and so determining which social platform, or combination of platforms is at the very heart of your first party data. Choose any of the following social channels, Facebook, Twitter, Instagram, Pinterest, Youtube and Snapchat.
What are they? Form of online advertising that uses AI with promotional video targeting, ads will play before the video or music content the user has selected. Advertisements are available in 7, 10 or 15 seconds ads.
In-Banner Streaming Video and Radio
Artificial Intelligence (AI) is used to define and understand content rich video such as streaming video subscriptions and radio which match your advertising demographics with in-banner ads revenant to the video or music the user has selected.
Search Engine Optimization Audit
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.