Achieve superior performance with very little cost by driving consumers who are already familiar with your brand back to engage or shop on your website once they have left or moved on to another website. Retargeting is a great shopping cart abandonment tool which should always be turned on.
Target unparalleled relevance, reach and results with intelligent first party data driven campaigns. This can be done by city, zip code, IP address or device and geo-fencing. You may also target to a particular demographic segmentation age, race, gender, marital status, income, education and occupation such as Generation Z, Millennials, Generation X, Baby Boomers and Traditionalist Generation.
Once your SEO is optimized this is a recommended always on key performance driver. When a search is conducted on Google, your ad will be eligible to appear based on the similarity of your keywords to the consumers search terms, as well as your keyword match types, such as a competitor name or search terms used to match your ad to sites in the network that are related to your keyword and ads.
Social Advertising is an inherent necessity as the e-commerce industry continues its reign of retail-prominence. Social advertising along isn’t a sufficient stand along solution and so determining which social platform, or combination of platforms is at the very heart of your first party data. Choose any of the following social channels, Facebook, Twitter, Instagram, Pinterest, Youtube and Snapchat.
What are they? A Pre-roll video is an ad that appears beside or before the search content results in 7,15 and 30 seconds ad flights. This ad format is an emerging market most popular with Generation Z and Millennials.