Retargeting in online advertising keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%, Retargeting aims at bringing those visitors back to your site for further engagement. Retargeting works by “following” site visitors and displaying retargeting ads to them as they visit other websites.
Geo-Targeting detects a website visitor’s location to serve location-based content or advertisements. Geo-targeting uses uses artificial intelligence (AI) to identify, target and reach your ideal audience through first and third party data segmentation. It also matches the in-market behavioral and categorical tendencies of customers to display relevant ads to them. Because this form of online advertising helps optimize and improve the cost-effectiveness of a marketing campaign, you’re encouraged to select and customize a series of ideal customer demographics for best campaign.
Once your SEO is optimized this is a recommended “always on” key performance driver. Search also uses AI when a search is conducted online, your ad is eligible to appear based on the similarity of your search to the consumers search term, as well as your keyword match types, such as a competitor name or search terms used to match your ad to sites in the network that are related to your ads.
Social Advertising is an inherent necessity as the e-commerce industry continues its reign of retail-prominence. Social advertising along isn’t a sufficient stand along solution and so determining which social platform, or combination of platforms is at the very heart of your first party data. Choose any of the following social channels, Facebook, Twitter, Instagram, Pinterest, Youtube and Snapchat.
What are they? Form of online advertising that uses AI with promotional video targeting, ads will play before the video or music content the user has selected. Advertisements are available in 7, 10 or 15 seconds ads.
Artificial Intelligence (AI) is used to define and understand content rich video such as streaming video subscriptions and radio which match your advertising demographics with in-banner ads revenant to the video or music the user has selected.